Digital Talk: The State of E-commerce 2021

In The State of E-commerce 2021, our partners from Adobe, Pimcore, and Alumio shared their insights on the current state of e-commerce, the most prominent e-commerce trends of the moment, and the biggest challenges for both B2B and B2C. In this digital talk, we will take it one step further. The experts will share how you can make sure your e-commerce platform is up-to-date and ready to implement the most important trends and above all survive these unpredictable times with concrete actions to include in digital strategy.  Join us on the 11th of May. 


During the event, the experts will talk about all topics discussed in The State of E-commerce:

  • The current state of e-commerce in Europe
  • The e-commerce trends of 2021
  • The biggest upcoming challenges for e-commerce companies


All topics will be discussed for both B2B and B2C. This session will be highly interactive, so if you have any questions about your e-commerce platform, our experts can answer them. 


Peter Sheldon

Senior Director Commerce Strategy at Adobe

Peter is a well-known industry expert in e-commerce and omnichannel technology, having previously held the role of Vice President and Principal Analyst at Forrester Research. Today Peter leads commerce strategy for Adobe, the leading provider of open omnichannel commerce to retailers, brands, and branded manufacturers with over $50B in gross merchandise volume transactions processed annually by a community of more than 250,000 online retailers. He has more than 16 years of experience in e-commerce and web technologies.

Christian Kemptner

Marketing and Partner Manager Pimcore

Christian manages the relationships with all solution partners, including digital agencies, e-commerce agencies, PIM/MDM consultants, and system integrators, at Pimcore. In his former role as an e-commerce project manager at a digital agency in Austria, he delivered multi-channel commerce platforms for major retail companies such as Intersport. Christian is head of marketing at Pimcore and has an excellent understanding of global e-commerce trends due to his tight relations with Pimcore’s customers and leading analysts at Gartner and Forrester.

Caspar Hardholt

Managing Director & Co-founder Alumio

Caspar is Alumio’s CEO and founder. With over two decades of web and e-commerce experience, Caspar creates an ambitious, respectful, and trustful environment for clients, partners, and employees to evolve in the world of information technology. Alumio serves renowned e-commerce merchants across the globe and has the ambition to become a global leader in the digital economy with the dedication to solve the various challenges that businesses face when it comes to integrations.

Erwin Idelenburg

CCO Youwe

As CCO of Youwe, Erwin is responsible for the commercial strategy and development of the organization on a European Scale. This involves a broad range of activities relating to sales, marketing, and customer success, to drive business growth and market share. Besides that, Erwin helped an endless amount of Youwe customers with the start of their digital transformation and their journey to the e-commerce world.


10:30 AM11:30 AM

Digital Talk

Digital Talk: The State of E-commerce 2021

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Online event

Vasteland 110 3011 BP Rotterdam undefined

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