Digital Adventures for Breakfast Stockholm

During the Digital Adventures for Breakfast Stockholm, Youwe, Marketo, an Adobe company and Adobe will show you how your business can take the next steps in digitalization and doing business across your own borders. 


Go global or go home? 

The digital world is changing fast. For businesses, keeping pace is challenging. Technology and blurring borders enable sellers to reach customers all over the globe. But when you can reach everyone in the whole wide world, which tools do you need to maximize your ROI without losing control?  Which strategy and investments are crucial to make your business profit from going global?

Let's start a new day with fresh ideas and start new adventures together! At our Digital Adventures Breakfast, we will explore the paths to global success while enjoying some drinks and pastry. Mingle with industry peers, meet our experts and get inspired! The breakfast is in partnership with Marketo, an Adobe company and Adobe. Du kommer också? 

Why is this breakfast interesting for you, besides the fact you can listen and talk with your peers about your challenges and/or successes?

The topics of the breakfast are:

  • What are the key ingredients for global digital success?;

  • What are the pitfalls and challenges?;

  • Scaling your local, regional and global business with smart online tools;

  • How to run a multilingual online business and the importance of system integration, PIM, Marketing Automation and experienced driven e-commerce;

  • How are you able to deliver the right experience to customers in different geographies, culture, etc. 



Axel G. Heyenga

Industry Strategy Director (Automotive and Retail)

Besides the experts of Youwe, we also have some guest speakers. The first speaker is Axel G. Heyenga the Industry Strategy Director (Automotive and Retail) of Adobe. Axel has a lot of experience in the field of cross-border and he will share his experience with you.  As Industry Strategy Director in Automotive with about 25 years of experience, Axel is driving and leading the global Automotive Strategy and GTM at Adobe, helping their Automotive Customers and Partners excel in their work. Working with all of the best Brands in Automotive, he has the opportunity to see and actively help executives to get the latest on how to build outstanding and differentiating experiences for their customers. Some of the highlights of Axel's career are: Supporting global Pink Floyd Tour with Volkswagen, European Brand activation with the Formula1, Brand Positioning thru EURO2000™ in Europe, Building and Delivering successful 2006 FIFA World Cup™ Licensing Program in Europe, Licensing sales for some of the best Brands and Personalities in Luxury and Sports, Building global Industry Strategy for Automotive and working globally with most of the Automotive brands and their teams supporting their digital transformation


08:00 AM08:30 AM

Walk in with a coffee

08:30 AM10:00 AM

Presentation and breakfast

Digital Adventures for Breakfast Stockholm


Thursday, September 12, 2019 08:00 AM to 10:00 AM


Epicenter Stockholm
Mäster Samuelsgatan 36, 111 57 Stockholm, Sweden

Plan your route

Digital Adventures for Breakfast Stockholm

Register now

Epicenter Stockholm

Mäster Samuelsgatan 36, 111 57 Stockholm, Sweden

Plan your route