On-demand webinar: Going direct-to-consumer via multiple channels

On the 22nd of September Rogier Hosman, Bart van Bommel, Eduard Brenninkmeijer, and Caspar Hardholt took place in a virtual roundtable and explained how you could make the way to the consumer market. Missed the webinar or want to watch it again? Download the on-demand version here.

Direct-to-consumer

The classic B2B and B2C markets are not what they were before. Hybrid business models such as B2B2C are rapidly growing and for manufacturers who would normally sell via resellers, it is important to also make their way in the direct-to-consumer market. Why? If you are not selling to your customers directly, you are not able to get to know your customers at all. Your resellers are the ones collecting the data. To develop your company and improve your products and services you need to be the one who is collecting the data. This is one of the biggest reasons why so many B2B companies are making the shift. Also, the possibilities of entering the B2C market are endless. An online shop is the starting point, but you can also sell your products via marketplaces, social selling, and lots of other channels. In this webinar, we discuss the possibilities of going direct-to-consumer and all the different channels you could choose from. Our guest speakers have already made the shift and are selling directly to their consumers via multiple channels or know how to help you make this change. 

In this webinar, our experts will discuss the following topics in a roundtable setting: 

• Hybrid business models - entering a new market
• Channels to reach your customers
• Multichannel success via integration
• Successful client cases - what are the learnings from AGU and Auping