Going global with Magento Commerce

Although Body & Fit started with two physical stores in 1995, they have been a pure player online since 2007. Ever since, they have become the market leader for sports nutrition, nutritional supplements and diet products in the Netherlands. But they weren’t ready to stop there: "Ultimately, we want to conquer the whole world as The Fit People's Supermarket," says ICT manager Fritjof Haalboom. With Belgium, France and Germany bringing in about 15% of orders, the focus on bringing in more international customers was clear. 

For almost ten years, Body & Fit had used a custom solution, which turned out not to be scalable over time. This is why they came to Youwe - for a scalable solution that was the perfect fit.

While the brands' own products are sold like hot cakes in the Netherlands, the company sells a relatively large number of external brands abroad. This is because Body & Fit chooses to build up market share and brand awareness in new markets before presenting its own range. "Foreign consumers are not necessarily more difficult to persuade, but in the Netherlands, we have simply progressed. Fortunately, we notice that foreign consumers who have already ordered from us several times are also curious about the Body & Fit products. We expect that our brand will also quickly do well abroad. "