Entering new markets and new countries is not something you do overnight. You need to have a clear strategy first. There are also some steps you need to take to be successful in the new market you are entering. Here you will find the biggest do’s and don’ts of cross-border commerce.
You may have payment and shipping partners, but are those partners also right for the new countries you want to enter? Can they provide the best service? Is the new target group familiar with those partners or are they used to other payment and shipping services?
So, when you are going to establish a new localized version of your e-commerce website, it’s essential to ensure what currencies your payment merchant accepts and what extra costs may be incurred from this. If you look at the Netherlands for example, the leading payment software solution is iDEAL. However, in China the most popular choice for online payments is Alipay. This something you need to check before setting up your e-commerce platform in a new country. The same applies to shipping methods.
Shipping costs are always going to be an influential force in the consumer’s buying process, from your market research you should know whether the shipping options you offer are a match with your competitors. Your shipping company needs to offer the right price and needs to be reliable.
On the 21st of November 2019, Youwe will organize an entire track about cross-border commerce during Digital Marketing in 1 Day. The event will take place in Bussum, The Netherlands, and speakers from Uber, Staples, and Talentsoft will take the stage and give you the latest insights on how to successfully take your company beyond your own borders.