Adobe announces the acquisition of Magento

Design and experience giant Adobe announced to add the global platform leader Magento to its Adobe Experience Cloud. “The addition of the Magento Commerce Cloud will enable commerce to be seamlessly integrated into the Adobe Experience Cloud, delivering a single platform that serves both B2B and B2C customers globally”, says Adobe.

As a certified Magento partner with a diverse history of successful Magento platform implementations, Youwe is excited to see this development.

“We are very pleased to see this acquisition confirm the fact that technology and content have become inseparable in order to create commerce success in today’s digital world,” says Rob Wiek, CEO of Youwe. Rob continues: “At Youwe, we are very aware of the necessity to merge content and commerce, and throughout the past years we have added UX, design and online marketing talents to our development teams. Adobe’s acquisition of Magento supports our vision. Furthermore, it is very exciting to see one of our valued business partners embark on such a journey.”

Both companies ensure that their respective communities will stay at the heart of the business, but that they are creating a new global network of developers, designers, and innovators. The synergy of content and commerce will help to engage with customers across all touch points, harnessing the creative passion of the communities towards using technology to connect and empower people, said Magento CEO Mark Lavelle in a LinkedIn note. He also mentions that Magento is looking to tap into Adobe’s global operational scale to accelerate Magento’s growth in new verticals and geographies. Magento CEO Mark Lavelle will continue to lead the Magento team as part of Adobe’s Digital Experience business, reporting to executive vice president and general manager Brad Rencher.

The transaction, which is expected to close during the third quarter of Adobe’s 2018 fiscal year, is subject to regulatory approval and customary closing conditions. Until the transaction closes, each company will continue to operate independently.

About Magento Commerce

Magento Commerce is a leading provider of cloud commerce innovation to merchants and brands across B2C and B2B industries. In addition to its flagship digital commerce platform, Magento Commerce boasts a strong portfolio of cloud-based omnichannel solutions that empower merchants to successfully integrate digital and physical shopping experiences. Magento Commerce is the #1 provider to the Internet Retailer Top 1000, the B2B 300 and the Top 500 Guides for Europe and Latin America. Magento Commerce is supported by a vast global network of solution and technology partners, a highly active global developer community and the largest e-commerce marketplace for extensions available for download on the Magento Marketplace. More information can be found at

About Adobe

Adobe is changing the world through digital experiences. For more information, visit © 2018 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

About Youwe

Youwe belongs with six branches, 130 employees and a leading full-service portfolio to the ten biggest internet agencies in The Netherlands (DDA). Youwe realizes complex e-commerce and CMS solutions, full service, from strategy and concept to realization and conversion. In 2018, Youwe was awarded the Magento Imagine Excellence Award for Best B2B Implementation at the Magento Imagine conference in Las Vegas.

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