International full-service agency Youwe to merge with UK e-commerce specialist Fisheye

Youwe, the full-service digital agency with offices in the Netherlands, UK, Nordics, Ukraine and Indonesia today announced that it had joined forces with the Shrewsbury-based E-commerce and Digital Marketing specialist Fisheye.

The merger strengthens Youwe’s presence in the UK and adds to its existing capabilities in Leeds, whilst enabling Fisheye to become a member of Youwe’s international family and part of its powerful full-service portfolio. This coming together will offer customers in the UK a complete package to support them in their digital growth and adds substantial local and technical expertise to Youwe’s team in the UK. Both companies combined are proud to work for customers including Schneider Electric, Henry Schein, Outdoor Toys and David Nieper.

The UK, being Europe's largest and most advanced digital market and a hub of constant technological innovation, has been one of Youwe's priority markets since a previous acquisition The merger will increase Youwe’s presence in the UK and allows Fisheye’s staff to join a family of over 320 specialists based all over the globe. Youwe has already successfully merged with a Leeds-based MarCom specialist company formerly known as Successflow in 2019, which rebranded to Youwe UK in 2020. The Fisheye merger marks the groups second exciting addition on UK soil.

Together with strong partners including Magento (Adobe), Commercetools, Spryker, Marketo, Pimcore, Drupal, Alumio and the AI-platform Symson, Youwe is ready to offer value through future-proof solutions to businesses in the UK and across the globe.

“I am excited for Fisheye to become part of Youwe. This is a great opportunity for us to accelerate our ambitions to not only achieve our objective to provide online growth through continuous support & strategic development but to go beyond that and truly be part of a full-service digital agency.” Says Dave Mistry Pain, Founder & Director at Fisheye.

“With the addition of Fisheye, we are not only strengthening our footprint in the UK, but also expanding our Commerce and Marketing activities with a group of highly qualified and proven professionals. This helps us to position our cross solution offering much better, ” adds Rob Wiek, CEO of Youwe.

“I am excited to welcome our new colleagues from Fisheye. This is an incredibly valuable boost to our UK presence and will strengthen us locally and internationally as a digital agency with a full service portfolio,” says Steve Hulmes, Managing Director of Youwe UK.

The acquisition has been finalised in April 2022 and will be put into action immediately. Youwe and Fisheye are currently working to integrate operations in order to make the collaboration kick-off smoothly.  The management of Fisheye will actively support Youwe in positioning its activities in the UK.


For further information you can contact:

Press contact:

Janine Nöthlichs, Director of Corporate Marketing Youwe.
Email: | Tel.: +31 (0) 6 23453628

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