Our buying behaviour is changing; the way we make purchases isn’t the same as previous years. Our consumer expectations have evolved - we now expect businesses to understand us and tailor their offerings accordingly.
This change also presents challenges. Companies now possess more customer data than ever before. How can this data be utilised to enhance customer service without compromising privacy?
Fortunately, marketing automation is also evolving. Modern marketing and commercial teams can drive genuine ROI with the right tools and data-driven personalisation to ensure a seamless experience for our consumers.
The latest technology allows businesses to analyse customer behaviour, preferences and sales history to create a captivating and personalised experience, resulting in strong customer relationships and repeat revenue.
Join us for our engaging roundtable with industry peers and specialists from Youwe and Dotdigital. You’ll learn:
Don’t miss out on this essential online event. Register your interest now and put customer data at the heart of your marketing strategy for 2024!
This event will take place online on the 5th of December 2023 from 2 PM till 4 PM CET (1 PM till 3 PM GMT).
Youwe and Dotdigital may contact you further & send you additional content where we have a legitimate interest to do so, which you will be able to unsubscribe from at any time.
Marketing Technology Consultant Youwe
Kamilla Heap is a marketing operations consultant with a decade's worth of experience in the field. She specialises in delivering simple solutions to complex projects, and is always looking to optimise processes, people and technology.
02:00 PM — 02:20 PM
Welcome & Introduction
02:20 PM — 02:40 PM
Mind-Reading for Marketeers: How Well Do You Really Know Your Customer?
02:40 PM — 03:00 PM
03:00 PM — 03:20 PM
Buyer to Believer: Practical Solutions for Converting Customer Insights into Lifetime Revenue
03:20 PM — 03:40 PM
03:40 PM — 04:00 PM
Q&A and Closing Remarks
December 5, 2023
02:00 PM to 04:00 PM
vasteland 110 3011 BP Rotterdam Netherlands