Unleashing the power of Marketing Automation

Achieve your business goals with an integrated marketing approach which streamlines processes, empowers colleagues and delivers a greater customer experience.

Agenda

If generating fast growth is the aim of your business, marketing automation makes this possible by scaling up your marketing activity and allowing alignment with your sales team. The ultimate goal of your Marketing team is to generate more sales for your business. To accomplish this, we need to drive traffic to our website, convert that traffic into leads, and turn those leads into customers. But what marketing automation really impacts is the conversion and closing stages of this process.

Marketers using marketing automation software tend to outperform those who don’t. Studies cite around 56% of businesses use the technology, and that number continues to grow! Automation can empower you to track and engage individual buyers, segment your customers and prioritise them based on their buying need and filter qualified leads to sales based on their level of engagement and interest.

In this roundtable you’ll learn how marketing automation can help you increase prospect and customer engagement and grow your business; overcome common challenges and integrate tried-and-tested solutions used by today’s most innovative marketing leaders.

We will discuss:

The benefits of creating a more integrated approach to marketing and sales with automation
How key performance insights help you make smarter commercial decisions
Where to start: How to create a strategy that identifies quick wins and plans for long-term successes
How to differentiate between marketing automation software available today

Please note that the timetable provided below lists times in CET

Speakers

Gary has over 10 years of experience working in digital marketing and delivering digital strategies. At Youwe, Gary is responsible for the delivery of global and domestic digital marketing strategies for a wide variety of clients. Gary is passionate about helping clients understand and identify the goals that will make the most impact on their business, along with delivering strategies that will help them to best achieve their goals.

Andrew has a decade of experience working with organizations and helping them get the most out of their digital platforms. His client experience ranges from enterprise-level global brands to emerging e-commerce start-ups. As a Digital Strategist at Youwe Andrew helps clients to define the vision for their digital strategy and then put in place actionable roadmaps so they can achieve it.

As a Marketo Certified Expert, Michael brings four years of automation experience from a variety of different Marketing Automation Platforms. He enjoys automating customer journeys through building lead scoring, nurture campaigns, preference centres and more.

Timetable

02:00 PM — 02:30 PM

Email Marketing vs Marketing Automation: What's the difference?

02:30 PM — 03:00 PM

The Marketing Automation Landscape: How to choose your platform

03:00 PM — 03:30 PM

Automation ROI: Getting the most out of your chosen solution

03:30 PM — 04:00 PM

Building a business case for Marketing Automation

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