Strategy, implementation, and digital marketing
Youwe is the strategic partner for the future of the online channel of Eichholtz. From strategy, implementation to data governance and improving the customer experience.
Today, the brand is the epitome of luxury living. Eichholtz aims to continuously inspire the interior design industry with its extensive collection that spans a host of iconic interior styles. The store is known as the ultimate style destination for opulent interior pieces. But Eichholtz also knows that having a digital presence is getting more and more important. Because of this Youwe became the strategic preferred partner for the future of the online channel of Eichholtz.
For starters, Eichholtz was looking for a Google Analytics report to receive answers to their most pressing questions. Like many other companies Eichholtz needed insights about:
Youwe acts as the extension of the online team at Eichholtz to deliver important business insights from their data to increase their customer experience. We began this trajectory by investigating the data tracking set-up and we discovered opportunities to provide Eichholtz with more relevant and actionable data. With a detailed roadmap, we work towards a real-time dashboard, specific for their different target audiences. By combining and centralizing data from different sources the dashboard visualizes each phase within the online funnel of the target groups. Besides an overview of the progress towards set targets, the dashboard provides actionable insights to optimize performance in each phase in the funnel.
Youwe and Eichholtz are working hard on the digital transformation of the company and the results will be visible soon.