Eichholtz

Data: the starting point of the digital transformation

Eichholtz logo white light

Platforms

  • Digital strategy
  • CRO
  • Google Analytics
  • Magento

Role

Strategy, implementation, and digital marketing

Solution

Youwe is the strategic partner for the future of the online channel of Eichholtz. From strategy, implementation to data governance and improving the customer experience.

Eichholtz has grown into one of the world’s most well-known and reputable wholesalers of luxury design furniture, lighting, and accessories. With the combined experience of over 150 skilled employees, a 35,000m² warehouse, and a grand showroom of 4,000m², Eichholtz has furnished more than 10,000 prestigious hotels, restaurants, clubs, and stores throughout the world and is now making its way to the digital world.

Today, the brand is the epitome of luxury living. Eichholtz aims to continuously inspire the interior design industry with its extensive collection that spans a host of iconic interior styles. The store is known as the ultimate style destination for opulent interior pieces. But Eichholtz also knows that having a digital presence is getting more and more important. Because of this Youwe became the strategic preferred partner for the future of the online channel of Eichholtz. 

For starters, Eichholtz was looking for a Google Analytics report to receive answers to their most pressing questions. Like many other companies Eichholtz needed insights about:

  • The overall performance of the website since go-live
  • The audience and their behavior on the site
  • Channels to invest in and their impact on the company
  • Underperforming pages and elements on the site that need to be optimized
     

 Important business insights to increase the customer experience

Our solution

Making the most of data

Youwe acts as the extension of the online team at Eichholtz to deliver important business insights from their data to increase their customer experience. We began this trajectory by investigating the data tracking set-up and we discovered opportunities to provide Eichholtz with more relevant and actionable data. With a detailed roadmap, we work towards a real-time dashboard, specific for their different target audiences. By combining and centralizing data from different sources the dashboard visualizes each phase within the online funnel of the target groups. Besides an overview of the progress towards set targets, the dashboard provides actionable insights to optimize performance in each phase in the funnel.

The results

Youwe and Eichholtz are working hard on the digital transformation of the company and the results will be visible soon.

Eichholtz Teaser