Designing exceptional customer experiences

Customer experience (CX) plays a pivotal role in the growth of businesses everywhere, regardless of the industry.

It’s a subject that has become increasingly relevant for all customer facing business functions, and your company will stand or fall depending on how you manage your CX strategy. In this guide, we’ll explore the intricacies of CX, its impact, and how you can harness it to deliver an exceptional and seamless experience for your customers.

You will learn more about the following:

  • The power of CX
  • The great CX and UX confusion
  • Exploring the user connection
  • From users to customers
  • Measuring CX
  • Building the foundations of CX
  • Developing a comprehensive understanding of customers
  • Live and breathe the customer journey
  • Creating a customer journey map


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