Is your conversion rate constantly lower than you would like it to be? And are you struggling to identify the true problem? Consider conversion optimization. Conversion rate optimization or CRO is a process in which we aim to achieve a higher return on the website. That could be more leads or, for example, more (repeated) sales.
We always start with the data. What does the data tell us about the current performance of the website and your marketing efforts? We then visualize a funnel and identify in what step of that funnel users tend to drop off. Are they not interested? Is the motivation to convert lacking? Do users get lost on the website? Or do they get stuck somewhere? This enables us to make data-driven decisions and prioritize development and marketing efforts.
With CRO you get to know your users better and better with every step you take. User testing, heatmaps, chat analysis, user recordings, customer feedback, it all provides information about the needs and wants of your users. We help you see what it is that drives your users and how to leverage that. In order to create a user-friendly website and get more conversions. Step by step we are bringing more visitors deeper and deeper into the funnel so that they end up becoming recurring customers.
We designed an agile approach that helps you get the most out of your CRO efforts. See the approach here.