Cirrus Logistics
A marketing strategy to provide sales with more high quality leads
Cirrus Logistics is a global company that specializes in providing decision-support solutions to local and global corporations in both the supply chain and maritime industries. They supply software and services that utilize advanced optimization and simulation techniques to enable companies to develop the best possible business strategies.
With no dedicated marketing department, Cirrus Logistics was looking for ways to prioritize their marketing spend and maximize its efficiency—requiring a strategy to provide sales with more high-quality leads. They recognized the need to explore new digital marketing methods and appointed Youwe for our expertise in this arena.
25%
Business growth
38.5%
Email open rate
With a greater brand presence across social channels there was a tremendous uptake for webinar registrations and white paper downloads, helping towards a 25% business growth
Our solution
Lead scoring model
Using a lead scoring and grading model we launched a targeted campaign across social media and email to promote a new webinar and whitepaper series. The newly implemented lead scoring model identified and prioritised prospects ready for sales follow up, creating a superior flow of high-quality leads across all digital touchpoints.
Managing data easily
Delivering a comprehensive and easy-to-use platform, they could collect all leads and analyse performance against agreed KPIs.
The results
Business growth
With a greater brand presence across social channels, there was a tremendous uptake for webinar registrations and whitepaper downloads, helping to achieve 25% business growth. This success then allowed us to deliver an email open rate of 38.5% (industry average 20.8%) as well as 1,342 landing page visits through social media alone.
