Digital strategy, Marketing Automation
Youwe worked with Cirrus Logistics to generate new sales leads through the promotion of webinars and white papers.
With no dedicated marketing department, Cirrus Logistics was looking for ways to prioritize their marketing spend and maximize its efficiency—requiring a strategy to provide sales with more high-quality leads. They recognized the need to explore new digital marketing methods and appointed Youwe for our expertise in this arena.
Email open rate
Using a lead scoring and grading model we launched a targeted campaign across social media and email to promote a new webinar and white paper series. The newly implemented lead scoring model identified and prioritized prospects ready for sales follow up, creating a superior flow of high quality leads across all digital touchpoints.
Delivering a comprehensive and easy-to-use platform, they could collect all leads and analyze performance against agreed KPIs.
With a greater brand presence across social channels, there was a tremendous uptake for webinar registrations and white paper downloads, helping towards a 25% business growth. This success then allowed us to deliver an email open rate of 38.5% (industry average 20.8%) as well as 1,342 landing page visits by social media alone.