Cirrus Logistics

A marketing strategy to provide sales with more high quality leads

cirrus logo white

Platforms

  • Marketing Automation
  • Digital strategy
  • Email marketing
  • Social media strategy 

Role

Digital strategy, Marketing Automation

Solution

Youwe worked with Cirrus Logistics to generate new sales leads through the promotion of webinars and white papers.

Cirrus Logistics is a global company that specializes in providing decision-support solutions to local and global corporations in both the supply chain and maritime industries. They supply software and services that utilize advanced optimization and simulation techniques to enable companies to develop the best possible business strategies.

With no dedicated marketing department, Cirrus Logistics was looking for ways to prioritize their marketing spend and maximize its efficiency—requiring a strategy to provide sales with more high-quality leads. They recognized the need to explore new digital marketing methods and appointed Youwe for our expertise in this arena.
 

25%

Business growth

38.5%

Email open rate

With a greater brand presence across social channels there was a tremendous uptake for webinar registrations and white paper downloads, helping towards a 25% business growth

Our solution

Lead scoring model

Using a lead scoring and grading model we launched a targeted campaign across social media and email to promote a new webinar and white paper series. The newly implemented lead scoring model identified and prioritized prospects ready for sales follow up, creating a superior flow of high quality leads across all digital touchpoints.
 

Managing data easily

Delivering a comprehensive and easy-to-use platform, they could collect all leads and analyze performance against agreed KPIs.
 

The results

Business growth 

With a greater brand presence across social channels, there was a tremendous uptake for webinar registrations and white paper downloads, helping towards a 25% business growth. This success then allowed us to deliver an email open rate of 38.5% (industry average 20.8%) as well as 1,342 landing page visits by social media alone.
 

Cirrus Logistics - Teaser