Every organization produces content such as social media messages, newsletters and blogs. Many companies face problems in this area. For example data overload, especially if you have a webshop with a lot of products. A Product Information Management (PIM) system is the solution for this.
A Product Information Management system is a software package based on processes that enable the organization to centrally manage and enrich product data. This makes it possible to tell the right story on every channel.
Whether you are a supplier, distributor, producer or retailer with the focus on B2C or B2B, everyone has to deal with high product data expectations of their stakeholders. Maintaining and answering quality expectations demands a lot from organizations: more products and more channels. How do you keep that under control in a structured way? The challenge is to offer product data which is consistent in every channel and on every touch point. It is crucial to centralize the resources in order to achieve the highest possible conversion.
Say goodbye to traditional Excel sheets and other decentralized emergency solutions and say hello to a new solution such as a PIM system.
A PIM system "regulates" all information between the different systems that you use in your organization such as ERP, accounting, POS, web shops and many other systems.
By running all information through a PIM system, you create an improved quality of information, consistent communication to your customers and a clear image through sales channels.