Saudi Aramco
A marketing portal fit for a global brand
Saudi Aramco is the world’s largest oil company by production and reserves, with a capacity of 10 million barrels per day and a proven reserve of 260 billion barrels.
Despite its size and international presence, the company didn’t have any way of consistently communicating its brand guidelines to its many stakeholders. It was time for Youwe to step in.
Commanding a quarter of the world's oil reserves, Saudi Aramco is a leading producer of the energy and chemicals that drive international commerce and enhance daily lives on a global scale. With no way to effectively convey its brand identity, and unable to use cloud-based solutions, its inconsistent communications required a branding platform. The company approached Youwe to help.
Saudi Aramco needed a branding and marketing portal, accessible to all its stakeholders, both internal and external. We got to work, planning a bespoke platform that would fit within Saudi Aramco’s constraints, while still delivering the necessary results.
Youwe designed and implemented a best-in-class marketing portal.
Our solution
Style guides, branding, iconography and typography, all accessible in one place, delivering an effective and intuitive experience.
With such a comprehensive and truly global audience, including employees, partners, vendors and merchants, Saudi Aramco’s portal needed to form the foundations of all its brand communications.
We began with an audit, identifying and evaluating all the elements that combine together to create the company’s brand offering. From there, we were able to build an intuitive framework and a clear menu system. This consisted of groupings for logo use, color schemes, iconography, typography, imagery, further graphical assets, and much more.
Far more than just a single-problem solution.
Saudi Aramco’s marketing and brand portal is far more than a static information repository. It’s a highly personalized way to help the business connect with customers, employees, partners and other audiences, maintaining its corporate image and providing brand coherence.
When accessing the portal, vendors and employees have a clear guide on how to use the branding and style guides for any situation that could arise. The portal provides intuitive navigation, and a customer journey designed around the needs of a multitude of users.
The results
The launch of the brand portal.
For Saudi Aramco, the launch of a brand portal has made the marketing team’s work far easier and injected efficiency into the system. Instead of dealing with every customer in isolation, repeating the same task over again, now the team can steer people towards a single source of truth that contains all the necessary information. With the portal, Youwe has handed back control. Saudi Aramco is now in command of its marketing information, ensuring brand consistency, as well as delivering an outstanding engagement channel for all its target audiences.
A living, breathing brand toolkit.
The company continues to optimize brand elements on a regular basis, ensuring the identity fully represents Saudi Aramco, its products and people in the most impactful way. This empowers its users to communicate the brand effectively, as well as giving everyone sight of the strategic foundations, introducing the elements they need to use to visually express the brand’s personality.
Thanks to Youwe, Saudi Aramco now achieves a consistent presentation of its brand across the entire global businesses. It brings all its stakeholders together to ensure a consistent messaging framework, regardless of when, how or where the message originates.
