A Product Information Management system will support your cross-border growth

Are you planning to take your business across your borders? This means that your business is growing and that you are doing well. But be prepared, starting with cross-border e-commerce is easier said than done. There are a lot of things to consider during this transition phase.

A successful international business is equipped with technology that can scale for growth. You need to think about logistics, payments, legal requirements, and your general cross-border e-commerce strategy, but something that is often forgotten is product data. And this is extremely important. You will need localized product feeds, and at the same time manage your product data centrally so that changes are automatically distributed to all your data outlets. Luckily a Product Information Management system can help you.

Often, companies look past the importance of localizing their product data when they are entering a new and foreign market. But when your content and product feed is successful in your own country it doesn’t mean that this will perform the same way in another country. Content, product feeds, and campaigns are not universal. This can be because of the difference of language, culture or for example the difference in product specifications such as currencies or sizes. The content needs to be adapted to the new country, only then you will succeed in the new market. You don’t need to this manually. A Product Information Management system can help you with this: It should be at the heart of any successful, international IT infrastructure.

The solution is PIM

Forrester already predicted that cross-border purchases will account for 20 percent of worldwide e-commerce by 2022. With a PIM solution, your organization can create and customize product data specific to individual international markets. So, a PIM system will support your cross-border growth. A Product Information Management system helps to automate complex data streams and organize product information in an efficient manner, which makes distribution easier and less prone to errors. So, a PIM helps merchants offer localized versions of their product information for local markets and overseas buyers.

Localization of data and content

The PIM system also helps you localizing your content and data as you scale your business to new geographies. For each country, you will want to use separate product data and content repositories and comply with the local requirements. If you are planning to go across your borders than a PIM system that can handle multilingual product descriptions is crucial. As said before, the content that is successful in one country is not automatically successful in another country.

B2C: language, culture, seasonalities

However, selling products overseas means more than just translating websites into different languages. If you are a B2C merchant then you also need to take into account local dialects, sizing differences, cultural nuances, images, regulations and other regional elements that can affect the customer experience. Also, all of this can be managed with an automatic multilingual PIM solution.

B2B: Local regulations & requirements

As a B2B merchant, legal requirements are important: Safety data, regulations, restrictions or ingredient listings can be as important as listing local certificates and badges along with the product. On top of that, certain products you produce or sell in one country may be illegal to sell in another. A PIM system will enable you to optimize your catalog for each location and displaying the correct data and content.

Do you want to figure out which PIM system is the best for your organization? Download the whitepaper: “Comparison of the top 8 PIM MDM systems” here.

Want to know more about Product Information Management?

There are many different PIM-systems on the market, there is certainly no lack of software, but now the question immediately arises for your organization: "Which software package is the right one for my organization?" Download the whitepaper: “Comparison of the top 8 PIM MDM systems” and find out which PIM solution is the best for you.