Fundamental Autumn 2019

Every year, Youwe organizes Fundamental. Fundamental is an event for everyone in the digital jungle we live in and for the people who want to stay ahead and go beyond, just like us. The autumn edition of Fundamental 2019 is all about cross-border. How do you make your organization international and what are the things you need to keep in mind? The key question of Fundamental is: "What do I need to make my international business successful?" 


The digital world, and with that the e-commerce world, is changing tremendously fast. There are more and more sales channels available and you can reach millions of people by doing your business online. With this swift, you need to change your way of doing business as well. Questions that need to be answered are: "Which tools do you need to maximize your ROI without losing control?" "Which strategy and investments are crucial to making your business profit from going global?" And the main question is: "What do you need to make your international business successful?" Those questions are answered during Fundamental Autumn 2019. 

The program of Fundamental consists of two keynote, where brands that are already internationally successful share their success stories and inform you about the biggest pitfalls during the transition phase. 

After every keynote, there is a round of interactive workshops, where brands and experts tell you more about subjects such as: 

  • Cross-border customer journeys

  • Marketplaces for B2B 

  • Cross-border payments and preferred payments per land

  • The perfect IT-infrastructure for global success

  • Marketing strategy for international expansion

  • How Dynamic Pricing can help your international sales business growth

  • How trends like PWA and a headless CMS can create an ultimate customer experience

  • Account-Based Marketing

You will not attend all the workshops, because some of the workshops will be held at the same time. You will only attend the subjects that are relevant to your organization. 


Youwe, an full-service digital agency

We are an ISO 27001 certified full-service digital agency. With more than 130 of the best developers, designers, digital marketers, and strategists, we create our customers' online successes. From our offices in the Netherlands, Ukraine, the UK, and the Nordics, our teams always work side by side with our customers. We help organizations change in the digital world. With the help of data and smart algorithms, we help our customers to be up-to-date on the latest developments in the digital world that is constantly changing. Youwe combines technology, data, and creativity to change and improve the way brands communicate with their customers. Together with our partners, this makes us one of Europe's strongest full-service digital agencies. Stay ahead. Go beyond.

More information will follow soon


10:30 AM11:00 AM


11:00 AM11:45 AM

Keynote opening

12:00 PM12:45 PM


12:45 PM01:45 PM


01:45 PM02:30 PM


02:45 PM03:30 PM


03:30 PM04:00 PM

Social drink

Fundamental Autumn 2019


Tuesday, October 1, 2019 10:30 AM to 04:00 PM


Will follow soon
Amsterdam, Netherlands

Plan your route

Fundamental Autumn 2019

Register now

Will follow soon

Amsterdam, Netherlands

Plan your route