Just knowing your customer loyalty gives you enormous possibilities to direct your service and sales department. In this digital world, customers are very demanding. They expect a personal customer experience on all channels at any time. If not, you'll lose the customer. Fitting your customers in segments is no longer enough, marketers need dynamic and hyperspecific customer segmentation.
The Dynamic Profiling module enables marketers to segment customers at an individual level according to habits, preferences and behaviour in order to do personalized campaigns and interventions that will result in a higher Customer Lifetime Value.