So if we explain it a bit easier then big data are larger, more complex data sets, especially from new data sources. These data sets are so voluminous that traditional data processing software just can’t manage them. But these massive volumes of data can be used to address business problems you wouldn’t have been able to tackle before.
Now you are maybe wondering why you should use big data? Big data has a lot of benefits. The most important ones are that big data makes it possible for you to gain more complete answers because you have more information.
When you have more complete answers you have more confidence in the data. This means a completely different approach to tackling problems and solving them the right way.
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