As a product owner of a manufacturing business that is expanding its online presence, you face a daunting challenge: how to create an online shopping experience that meets the ever-increasing demands of customers. Choosing the right infrastructure and technology to power your E-commerce platform is essential for success. Commercetools is one platform that has gained a reputation for its flexibility and scalability. It is one of the fast merging platforms and we would like to tell you a little more about it.
Commercetools is a cloud-based E-commerce platform that offers a range of features and benefits for businesses of all sizes. Unlike traditional monolithic E-commerce platforms, Commercetools is built on a decoupled architecture, which allows for greater flexibility and customization. The concept behind this architecture is that business logics and front-end experience is strictly devided enabling users to add multiple systems and microservices to a separate front-end. This way you have full control of the customer experience without the user experiencing it is using different systems. With Commercetools, businesses can easily add or remove features and integrate with other systems, while create unique customer experiences.
In this article, we'll explore the ROI of Commercetools and how it compares to monolithic infrastructure. Before we dive into the numbers, however, it's important to understand what Commercetools is and how it differs from other E-commerce platforms.
1. Reduced Time to Market: One of the key benefits of Commercetools is its modular architecture, which allows businesses to easily add new features or functionality to their e-commerce platform. Compared to traditional commerce platforms, you can easily extend your platform with business logics which are delivered by 3rd party tools and components. Since the complete front-end is decoupled from business logics and API services, you can swiftly add new and complex business features like configurators, calculators, inventory tools, or quoting software. This can significantly reduce the time it takes to launch new products or services while maintaining the perfect customer journey without any friction
2. Personalization and Segmentation: Commercetools is considered to be more capable of personalization compared to traditional commerce platforms. This is because Commercetools is a headless commerce platform, which means that it separates the front-end presentation layer from the back-end commerce functionality. With a monolithic platform, the front-end presentation layer and the back-end commerce functionality are tightly integrated, making it difficult to make changes to one without affecting the other. This can limit the ability to personalize the customer experience, as any changes to the front-end must also be reflected in the back-end. Commercetools allows businesses to customize the front-end presentation layer without affecting the back-end commerce functionality. This means that businesses can more easily implement personalized experiences, such as targeted product recommendations, customized promotions, and personalized content.
3. Scalable Business Composition: By using a headless approach, you can keep business logic in each platform, such as an e-commerce system, warehouse management system, ERP system responsible for purchasing, and a PIM system responsible for marketing and technical product documentation. This approach allows the user to abstract data directly from these platforms, rather than duplicating business logic across different parts of the system. With a headless approach, the e-commerce system can consume this data from each system and use it to present a seamless customer experience. This approach also makes it easier to add or remove systems from the landscape without disrupting the entire system. It simplifies integrations, reduces development time and effort, and improves the overall maintainability of the system over time.
Commercetools is a headless commerce platform that can help your businesses improve agility, scalability, and customer experience, while reducing costs and improving the bottom line. Whether you are struggling with outdated technology, high maintenance costs, or difficulty keeping up with changing customer demands, Commercetools might be the next step for you to improve.
We understand that changing your ecommerce landscape is a big decision that should not be taken lightly. Before making any decisions, you want to be sure that you are making the right investment that works for your specific business case. That's where we come in - let us help you explore your business needs and how they can be addressed with the capabilities of Commercetools. Our team is technology agnostic and will give you an honest report on how you can best move forward, even if the final choice is not Commercetools. We are here to provide you with the guidance and support you need to make the best decision for your business.