Building a composite enterprise with Commercetools

Business is evolving at an unprecedented pace, and organizations must be agile and flexible to keep up with changing market dynamics.

Supply chains are changing rapidly and require your business to change faster than ever. In this blog post, we explore how Commercetools, a leading headless commerce platform, can help businesses become truly agile and responsive to market changes.

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The composite enterprise (by Gartner)

The concept of the composite enterprise ( , as defined by Gartner, has gained popularity in recent years, and for good reason. The Composable Enterprise approach allows companies to create a modular, flexible and scalable architecture that can adapt to changing business needs.

Imagine building with LEGO bricks. You have a lot of different blocks, each with its own unique shape and function. Some blocks are flat, some are curved, some have wheels and some have gears. Now suppose you want to build something specific, such as a car. You can take the different LEGO blocks and put them together to make a car. You can swap different blocks as needed, and you can add or remove blocks as needed.

The Composable Enterprise works in a similar way. Instead of LEGO blocks, companies have different software systems and tools, such as ERP, CRM and marketing software. Each of these tools has its own unique features and functions. With a Composable Enterprise, companies can merge these different tools into a customized system that meets their specific needs. Like LEGO bricks, companies can interchange different tools as needed, and they can add or remove tools as their needs change.


Commerce tools: Your composite E-commerce Lego brick

Commercetools ( is a headless, API first commerce platform that gives businesses the flexibility to create engaging digital experiences across multiple channels. Unlike traditional commerce platforms, Commercetools decouples the front-end and back-end of commerce, allowing businesses to easily add new channels, touchpoints or integrations to their existing architecture.

Commercetools is built with a microservices architecture, meaning that each service can be independently deployed, scaled and updated. This allows companies to create a truly modular and flexible architecture that can adapt to changing business needs.

The Mach Alliance: A composable ecosystem

Commercial Tools is a member of the Mach Alliance, a group of leading headless commerce technology companies that have joined together to create a composable ecosystem. The Mach Alliance brings together best-of-breed technologies and services that companies can use to build a composable enterprise. By leveraging the expertise of each member, companies can create a modular and flexible architecture that can adapt to changing business needs.

An example of the composable enterprise: how flexibility leads to success

A composable enterprise is all about creating a flexible infrastructure that allows companies to quickly adapt to changing market dynamics. An example of this in action is a consumer electronics store that has both physical and online locations.

With Commercetools as its headless commerce platform, the store can manage its online storefront and mobile app and take care of orders, promotions, shopping cart and catalog lines. To manage inventory, orders and finances, the store also uses Microsoft Dynamics or SAP ERP.

For a seamless customer experience, the store uses Salesforce CRM to manage customer data and interactions. In addition, martech software is used to gather customer insights and personalize marketing campaigns. To optimize prices and maintain margins, the store uses a pricing engine such as Symson to set customer prices.

All of these different tools and systems are integrated using iPaaS software such as Mulesoft or Alumio. This creates a composite enterprise that is modular, flexible and scalable, allowing the store to adapt to changing business needs.

The composite enterprise infrastructure allows the store to provide a seamless shopping experience to customers, whether they store in-store or online. It can quickly and easily adapt to changing market dynamics and customer demands, all while maintaining efficient operations and margins. Building a composite business has made this company more agile, flexible and successful.


Need help with your composite strategy?

A composite strategy offers companies a way to create a flexible and adaptable architecture that can respond to changing market dynamics. It ensures more efficient operations, seamless customer experiences and the ability to quickly and easily adapt to changing business needs. By building a composable enterprise, companies can ensure they have the continuity they need to thrive in today's fast-paced business landscape. If you are interested in exploring the opportunities a composable strategy can offer your business, contact Youwe agency. Our team of experts can help you create a customized solution that meets your unique business needs and ensures your success now and in the future.

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