At Youwe we see a clear shift in the digital world. As experiences get more and more important the underlying technology must be flexible to achieve this. The problem often arises that companies are using legacy systems that just aren't flexible enough. That's why we see a clear uprising in new architectures and flexible headless solutions. Commercetools is not just a headless platform, but a MACH principle. MACH stands for Microservices support, API first, Cloud-native, and Headless. The headless commerce platform separates frontend and backend functionality. So, commercetools enables businesses to create seamless shopping experiences across all digital touchpoints. Their flexible API lets you engage with your customers via webshops, mobile apps, voice assistants, AR/VR applications, social networks, and others.
So why commercetools? The tool connects all frontends and applications, is able to scale without limits, and you can benefit from the fastest time to market for your business requirements. No proprietary skills are needed. As commercetools has a cloud-native solution with a flexible API at its core, you benefit from the lowest TCO in the industry. Commercetools lets you focus on your core competencies while we guarantee the performance and availability of the commerce solution.