Selecting the right e-commerce platform for your business can be a tough challenge. With hundreds of options available from a wide range of suppliers, it’s hard to know where to start.
And when the future of your business depends on the strength of your e-commerce capabilities, your platform choice could be the most important decision you make.
That’s why we’ve put together this article for B2C and B2B businesses operating in the mid-tier. We’ve evaluated the best options available to you, examining the most suitable platforms, comparing their features and weighing up the benefits that they can provide.
In this article, we’ll cover the key strengths of our shortlisted platforms, giving you an overview of the benefits provided by:
And if that’s not enough, we’ve also created a comprehensive guide that accompanies this article, diving deeper into the detail, providing user reviews, and input from Gartner and Forrester.
Let’s explore the e-commerce opportunity.
Impressive global span
Adobe dominates the midmarket and has a huge customer base for both B2B and B2C digital commerce models. Of all the vendors evaluated in Gartner’s Magic Quadrant, Adobe has the most diverse geographic presence.
It also has the largest number of service partners spread across all major markets, making it easier for organizations to find partners in their local markets.
Outstanding out-of-the-box functionality
Adobe offers comprehensive OOTB functionality. It supports multiple user roles, multistores, catalog management, marketplace integration, promotions, discounts, language and currencies, all with good granular control. It also has a native content management system and Progressive Web Application Studio with reference storefront.
In addition, Adobe has a modern and intuitive UI that can be configured based on user roles. The platform supports multiple import mechanisms for product data, and can integrate with multiple data sources and analytics tools, making it easy for admins to focus on outcomes.
BigCommerce provides extensive API coverage, with unlimited API calls. This allows customers to build custom storefronts and extensions without affecting any other capabilities. These services are not priced individually, but are part of the overall offering and also independently deployable.
Extensive prebuilt integrations
The platform has prebuilt connectors for leading CMS platforms, digital experience platforms, custom front-end frameworks and progressive web applications. Additionally, Gartner reports that BigCommerce has added more than 20 payment integrations, a single-click checkout with Bolt Commerce, and a checkout capability on Instagram.
commercetools offers an API-first, cloud-native and modular architecture that autoscales and is regularly enhanced. This architecture allows for frequent releases at the rate of a few times per day, which are transparently deployed to production.
Wide industry span
This vendor is well-represented in almost every industry, including retail, manufacturing, wholesale, telecom, life sciences, energy and high tech, to name just a few.
The total package for B2C
Optimizely offers a one-stop shop for B2C digital commerce, including several modules that complement the core, such as personalization, search, A/B testing, PIM, analytics, CDP and email marketing. Bundling this breadth of functionality into one platform appeals to growing midsize organizations.
A clear pricing strategy
Compared to most competitors, Optimizely’s pricing is highly transparent, providing a tiered model based on transactions, with three service levels. It is also presented as a modular platform with the ability to purchase add-on modules from the Optimizely suite.
Strong B2B vision and capabilities
Oracle provides a comprehensive offering for many B2B use cases, including multichannel B2B cases that leverage CPQ, sales force automation, ERP and subscription management.
Native content management
Oracle Commerce ships with Design Studio, which provides robust tooling for business users to generate and edit the SPA storefront that can be customized and targeted to different customer segments. Developers can also add widgets to the tool, which business users can then leverage when designing pages.
A cloud native platform
Salesforce’s background in cloud applications and its market-leading position in front-office enablement has allowed it to build a strong brand presence. As more organizations embrace the cloud, Salesforce’s commerce applications appear frequently on consideration lists.
Global coverage and localization
Salesforce has a global presence, including Japan, and maintains a partnership with Alibaba as an exclusive provider of Salesforce products in China. It provides robust localization capabilities supporting over 100 currencies, as well as certified integrations with translation and internationalization providers. This is done through its AppExchange, which initiates, automates, controls, tracks and completes all facets of the translation process.
A growing customer base
Shopify has recorded more than 40% year-over-year growth in its Shopify Plus customer base. The vendor’s share of the global digital commerce market grew faster than most vendors that were evaluated in the most recent Gartner Magic Quadrant.
Expansion through Shop Pay
Shopify’s digital wallet, Shop Pay, was extended to Facebook and Instagram in early 2021, providing a convenient extension for brands that want to sell through social channels.
Robust platform architecture
The platform began as a modular monolith, but has since transformed into a truly modular platform conforming to some broader definitions of microservices.
With the accompanying shift to deployment as an API-led multi-tenant platform in 2020, this is now a leading product in terms of being architected for business agility.
Very strong adoption
Spryker scored highest for overall growth of any vendor in Gartner’s latest Magic Quadrant, with both customer and revenue growth closing in on 100%. Although Spryker is a comparatively small and regional vendor, this growth is impressive. Customer growth was also bolstered by an increasing number of larger service provider partnerships. Spryker is a business on the rise.
That’s just a quick glimpse into these eight powerful e-commerce platforms. We’ve created a downloadable guide that explores them in more detail, their capabilities and how your business can benefit from them.
We compare key features, core audiences, strengths, budget requirements, user reviews and ratings. It’s everything you need to get you started.
Download your essential platform comparison guide now, and make the most of the e-commerce opportunity.